Upcoming webinar
The Business of Veterinary Dentistry: When to Refer and When to Build In-House
Complimentary webinar for veterinarians in Canada.
- Date: Thursday, October 15, 2026
- Time: 9:30am PDT | 10:30am MDT | 12:30pm EDT
- Location: Virtual, Zoom
The Business of Veterinary Dentistry: When to Refer and When to Build In-House
Veterinary dentistry can be an important part of both patient care and practice growth - but how do you decide which services to offer in-house, when to invest in expanding your capabilities, and when a patient is better served by a referral?
Join Greg Toner from VetCPA and Dr. Jane Pegg from Ascentra Veterinary Dentistry & Oral Surgery and Transcend Veterinary Continuing Education for a practical conversation about the clinical and business considerations behind veterinary dentistry.
We’ll cover:
When it makes sense to provide dental procedures in-house and when to refer
Opportunities to strengthen and grow dentistry within your practice
The equipment, training, team capacity, and investment needed to expand your dental services
How pricing and costs affect the profitability of veterinary dentistry
Identifying dental services that may be underutilized or overlooked
How referrals can complement (not compete with) your in-house dental services
Balancing patient care, clinical capabilities, and business considerations when making decisions
What practice owners should consider before investing further in veterinary dentistry
Greg and Jane will bring both the financial and veterinary perspectives to the conversation, exploring how practices can make thoughtful decisions about the dentistry they provide while recognizing when specialized care is the right choice.
Whether you already offer a range of dental procedures, are considering expanding your services, or simply want to better understand the opportunity dentistry represents for your practice, we’d love to have you join us.
Presenters
Greg Toner, CPA, CA, TEP, CLU | Principal, VetCPA
Greg Toner is a CPA with over a decade of experience working with owner-managed businesses, startups, and high-net-worth individuals. With deep roots in the veterinary industry, Greg founded VetCPA to provide accounting and financial support tailored specifically to independent veterinary practices and locums across Canada.
His work focuses on practical, industry-specific advice that helps veterinarians make informed financial decisions.
Dr. Jane Pegg, DVM, MS, DAVDC | Owner and Chief of Service, Ascentra Veterinary Dentistry & Oral Surgery
Dr. Pegg is a Board-Certified Veterinary Dentist™ and the owner and chief of service at Ascentra Veterinary Dentistry & Oral Surgery, where she is dedicated to providing specialized dental and oral surgical care for pets and their families.
She is also the founder of Transcend Veterinary Continuing Education, created to empower veterinarians and veterinary teams to feel more confident in dentistry through practical, clinically relevant, hands-on training. Through both practices, Dr. Pegg is passionate about advancing veterinary dentistry; helping pets receive the care they need while equipping veterinary professionals with the skills and confidence to provide great dental care in their own practice.
