Upcoming webinar

Understanding Markups

Complimentary webinar for veterinarians in Canada.

  • Date: Thursday February 19, 2026
  • Time: 9:30am PST | 10:30am MST | 12:30pm EST
  • Location: Virtual, Zoom

Understanding Markups in Veterinary Medicine

Markups are a critical driver of a healthy veterinary practice, but they’re often misunderstood and misapplied. When markup and margin are used interchangeably or set without accounting for rising costs, even busy practices can find themselves underpricing services without realizing it.

Topics discussed in the webinar include:

  • What a markup is, and how it works in veterinary practice.

  • The key difference between markup and margin (and why it matters).

  • Why getting markups right is essential to protecting and improving your practice’s profitability.

Using practical veterinary examples, you’ll learn how markups influence pricing decisions, ensure proper cost recovery, and impact your overall financial performance. We’ll also highlight common markup mistakes that can quietly erode profits.

This 45-minute virtual webinar will give you clear, actionable insights to help you price with confidence and protect your bottom line.

Presenters

Greg Toner, CPA, CA, TEP, CLU | Principal, VetCPA

Greg Toner is a CPA with over a decade of experience working with owner-managed businesses, startups, and high-net-worth individuals. With deep roots in the veterinary industry, Greg founded Vet CPA to provide accounting and financial support tailored specifically to independent veterinary practices and locums across Canada. His work focuses on practical, industry-specific advice that helps veterinarians make informed financial decisions.

Darren Osborne, MA (Economics) | Director of Economic Research, OVMA

Darren Osborne is the Director of Economic Research for the Ontario Veterinary Medical Association and an economic consultant to veterinary organizations across Canada. He develops fee guides, compensation and wage reports, benchmarking tools, and practice dashboards used by thousands of veterinarians. Darren specializes in turning complex data into clear, useful insights that help practices understand how they compare and where they can improve.