Upcoming webinar
Selling Pet Food Profitably in Your Veterinary Practice
Complimentary webinar for veterinarians in Canada.
- Date: Thursday, May 21, 2026
- Time: 9:30am PDT | 10:30am MDT | 12:30pm EDT
- Location: Virtual, Zoom
Selling Pet Food Profitably in Your Veterinary Practice
Selling pet food in veterinary clinics can be a powerful way to improve patient care and strengthen clinic revenue, but many practices struggle to make it efficient or profitable.
In this VetCPA webinar, Greg Toner, CPA, and guest Dr. Matt Spiegle, DVM, will discuss how veterinary practices can approach food sales to support both clinical outcomes and business performance.
They’ll explore practical strategies for integrating food into your practice workflow, improving team involvement, and creating systems that make nutrition recommendations easier for staff and clients alike.
In this session, we’ll cover:
How pet food sales can contribute to practice profitability.
Ways to integrate nutrition recommendations into everyday clinical workflow.
Improving team efficiency and consistency around food recommendations.
Strategies to increase client compliance and repeat purchases.
Common mistakes practices make when selling food.
Whether your practice sells a lot of food or very little, this session will provide insights you can apply immediately.
Presenters
Greg Toner, CPA, CA, TEP, CLU | Principal, VetCPA
Greg Toner is a CPA with over a decade of experience working with owner-managed businesses, startups, and high-net-worth individuals. With deep roots in the veterinary industry, Greg founded Vet CPA to provide accounting and financial support tailored specifically to independent veterinary practices and locums across Canada.
His work focuses on practical, industry-specific advice that helps veterinarians make informed financial decisions.
Dr. Matt Spiegle | DVM & Co-Founder of East End Vets
A second-generation veterinarian, Dr. Matt spent the better part of his life working in the veterinary field with all different types of animals, but his dream was always to open a small animal practice in a community that he loved.
After graduating from the Ontario Veterinary College in 2008, Dr. Matt went on to work in several busy small animal practices, forming strong bonds with his patients and their families. Matt also spent several years working for a pet health nutrition company as well as the Medical Director for a veterinary telemedicine platform. Dr. Matt takes learnings from all of his diverse experience to work closely with pet parents to help their pets live their best lives through access to proper veterinary care, preventative medicine and individualized treatment plans using a team-based approach.
In 2024, Dr. Matt co-founded East End Vets in Toronto with the core mission of empowering staff, providing compassionate care to all animals in need and training the next generation of veterinary professionals.
